On November 14, 2015 the Washington Huskies will face the Texas Longhorns in the first-ever NCAA regular season basketball game in China. The game will take place at the Mercedes-Benz Arena in Shanghai, China as part of a larger effort by the Pacific 12 Conference to expand global presence of their teams.
The Pac-12 Conference has initiate a partnership with the Federation of University Sports in China following a globalization trend in US. college sports teams, The partnership allows both US and China to expand their education and collegiate sports offerings to their student bodies.
The federation or FUSC is part of China’s Ministry of Education and the Chinese equivalent of the National Collegiate Athletic Association. The Pac-12 gains from being the first NCAA sports conference to create a strong presence in the growing Chinese market and by enriching their students’ academic experiences through international travel. The FUSC gains from the knowledge imparted on how to structure collegiate sports associations, such as creating and marketing conferences as well as developing athletic department revenue streams in order to improve academic support for athletes.“The game and the two-year partnership with Alibaba Group represent a major first for sports in China. With this game, the Pac-12 will become the first U.S. sports league, collegiate or professional, to host a regular season contest in China. The partnership with Alibaba Group will continue into the 2016-2017 academic year and support a second regular season Pac-12 China Game between schools to be announced at a later date.” – From Pac-12 article below.